Navigate complexity. Find clarity. Move forward with confidence.

Nicole Haddad is a business school faculty member, facilitator, and founder of Brand New Day — helping students, teams, and communities navigate what’s next and build real momentum.

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Start a Conversation

Faculty appointments & affiliations

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From the Founder

Brand New Day started with a simple question in my classroom: How are you really doing?

While teaching advertising and leadership, I introduced the feelings wheel to help students practice empathy—first with themselves, then with one another. Through a live, anonymous poll, their responses filled the room in real time. Students could see they weren’t alone in what they were feeling.

That moment stayed with me.

Over time, the same patterns appeared again and again. I could respond in small ways, but the real opportunity was larger:
to build something that could turn lived experience into meaningful, sustained progress.

That’s what became Brand New Day.

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From real experiences to systems that sustain momentum

Brand New Day connects what happens on the ground with how decisions get made.

We work directly with teams, students, and communities—designing hands-on experiences that build trust, surface real challenges, and move groups into action.

Through our system, we translate those lived experiences into clear insight—so leaders can see what’s actually happening and respond with intention.

Our Services

Insight & Measurement Insight & Measurement
Insight & Measurement
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We use Interplay, a real-time system developed from real-world work with teams, students, and organizations, to capture lived experience, uncover patterns, and identify where support and action are needed most.

Workshops & Facilitation Workshops & Facilitation
Workshops & Facilitation
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Facilitated experiences that bring people together to align, solve real challenges, and move forward with clarity and ownership.

Coaching Coaching
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Coaching
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Build momentum at the individual level. Coaching experiences help students and professionals gain clarity, identify aligned paths, and move forward with confidence.

Field Experiences Field Experiences
Field Experiences
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Learn by engaging with the real world. Immersive experiences that expose participants to new ideas, industries, and possibilities—while helping them reflect and apply what they learn in real time. Past trips include SXSW Austin and London.

Work With Us
Work With Us

For good ideas and true innovation, you need human interaction, conflict, argument, debate.

Margaret Heffernan
Author and thinker on innovation and leadership