This is What the Future is Made of
Human-centered solutions for people, communities, and the systems that shape them.
Meet the Founder
Brand New Day started with a simple question in my classroom: How are you really doing?
While teaching advertising and leadership, I introduced the feelings wheel to help students practice empathy—first with themselves, then with one another. Through a live, anonymous poll, their responses filled the room in real time. Students could see they weren’t alone in what they were feeling.
Over time, the same patterns appeared again and again. And while I could respond in small ways, I felt the limits of what I could do on my own.
Students were offering honest insight but the systems around them weren’t built to receive it.
That realization became the beginning of Interplay.
From community practice to system change
Brand New Day brings together community-based practice and system-level tools to support human flourishing across education, work, and civic life.
Through ArtWorks, we’ve spent years working directly with students, educators, and organizations—designing experiences that build empathy, trust, and problem-solving capacity in real communities.
Through Interplay, we translate those lived experiences into research-grounded, decision-ready insight—helping institutions act with greater clarity, accountability, and care.
Together, these efforts ensure that human-centered work doesn’t stop at the classroom or community level, but informs the systems that shape people’s lives.
Better decisions start with better understanding.
Flourishing intelligence that turns lived experience into better decisions.
The future belongs to the curious.
We help university students find their path—with research-backed, problem-solving tools to chart goals, make plans, and keep going.
What we measure shapes what we value — and what we value shapes what we build.
Tyler VanderWeele
Professor of Epidemiology & Director, Human Flourishing Program, Harvard University (adapted)